The Festival is named after the famous Kelvin Cinema Hall in Meghalaya. The Kelvin Cinema Hall was a successful cinema hall in Shillong run by Jeevan Ram Goenka, father of the philanthropist Shankar Lall Goenka, and is being presented by Jeevan Ram Mungi Devi Goenka Public Charitable Trust.
It is being organized with the aim to raise the standard of filmmaking in the state of Meghalaya and it is being supported by the Arts Cine Entertainment Society (ACES) and Federation of Film Societies of India(FFSI).
The Festival also seeks to encourage the entrepreneurs of the film industry in the North East to come up with new exciting ideas that will contribute towards the development of the film industry and the state.
