ADVERTISING FESTIVAL FOR A SPECIALISED AND GENERAL PUBLIC
THOSE FABULOUS SPOTS THAT ENTERTAIN MORE THAN JUST AN AFTER-DINNER MOVIE.
WE ARE LOOKING FOR THE BRAVEST ADVERTISERS ON THE INTERNATIONAL SCENE.
THOSE IDEAS WE LIKE AND WE DON'T SEE ON TV.
Advertisements made for people, which produce rejection of people. This is the most common scenario today. Zapping became fashionable in the 90's and its only purpose is to jump from program to program avoiding ads and any ad break.
Has anyone ever wondered that if ads were of great quality, with a great creative weight, innovative, fun, exciting, close to home.... people would see them as any other program or movie?
